Our Work Case Study
Reading Hack
Why don’t more 15-24 year olds read for pleasure? We embarked on an extensive programme of co-creation sessions with young people across the UK to understand motivations and barriers to reading, and how books fitted with their digital lives. Later sessions with our audience focused on types of reading, campaign ideas, branding, marketing and promotion, website and UX design. We devised and produced the entire ‘Reading Hack’ campaign to get more young people reading more.
Our Work
Rebrand
University of Winchester was facing increasing pressure in a competitive market. We conducted research with staff and current and prospective
Social Care Innovation
Working with NSPCC, Blackpool Council and young people from the area, we devised a groundbreaking idea to support those young
Youth Brand Guidelines
Having not spoken to girls directly in any of their communications, Girlguiding knew it was time something changed. We were asked
Youth Brand Guidelines
With an ever-aging donor base, it was critical for RNLI to become more relevant and engaging to under-18s. We ran
Therapeutic Gaming
For the launch of the rebranded Childline website, Bold developed six games. Each offered therapeutic support to its users: Wall
Digital Lives Research
Working with Google and Vodafone, Bold built a campaign around helping young people navigate and build resilience and good mental
Digital Disruption
This was a big one: a Bold-initiated project to encourage young people to be savvy, critical consumers of online content.
Newsround – The Wrong Trainers
In response to the Government’s child poverty campaign, the BBC asked us to create a film to raise awareness of
Rebrand
Branding, Design, Film & Animation, Research & Insight
Branding, Design, Film & Animation, Research & Insight
Social Care Innovation
Co-Creation, Prototyping, Research & Insight
Co-Creation, Prototyping, Research & Insight
Youth Brand Guidelines
Branding, Research & Insight
Branding, Research & Insight
Youth Brand Guidelines
Branding, Co-Creation, Design, Youth Engagement
Branding, Co-Creation, Design, Youth Engagement
Digital Lives Research
Prototyping, Research & Insight, Youth Engagement
Prototyping, Research & Insight, Youth Engagement
Digital Disruption
Film & Animation, Research & Insight, Youth Engagement
Film & Animation, Research & Insight, Youth Engagement
Newsround – The Wrong Trainers
Co-Creation, Film & Animation
Co-Creation, Film & Animation