User Interface

Paddington Bear App
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Paddington Bear App – HarperCollins

Paddington Bear App – HarperCollins

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Client
HarperCollins Children’s Books

The brief
Following the success of ‘The Heart and the Bottle’ app, Bold were commissioned to turn six of HarperCollins’ biggest selling children’s books into animated app products, using original illustrations. This six included ‘A Bear Called Paddington’ by Michael Bond.

In doing so, we needed to tell the story in a compelling way for touch-screen readers, but remain faithful to the charm of the reading experience that has made Paddington a national treasure.

What we did
Remaining true to the original story, we built new ways for users to engage with the app. We developed and delivered the entire app creating the concept, the user experience, design and animation, as well as the technical development and the marketing strategy for launching the new ‘Paddington Bear’ app.

This classic book has been brought to life through interactive touch points, a range of activity features were developed, whilst creating an interface and design that is sympathetic to the original illustrations.

We made technical advancements by designing a new, reusable technical framework that provides entertainment as well as integral marketing tools such as a sharing functionality e.g. ‘read and record’ function where users can record, save and share their own reading of the book using audio or video. A photo application also allows users to take a picture with Paddington and share it to their networks to win a competition with the National Portrait Gallery.

“The ‘Paddington Bear’ app is a beautiful new way for parents and children to read and experience my story together. Paddington awards it 5 marmalade chunks – and that’s out of 4! I am delighted with it.” – Michael Bond, author of Paddington Bear

app of sleep
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App of Sleep – Meadowside Books

App of Sleep – Meadowside Books

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Client
Meadowside Children’s books / Parragon Books ltd

The brief
Bold were asked to create an iOS App for Il Sung Na’s award-winning ‘A Book of Sleep’. The app needed to build on the book’s success by creating a unique and soothing bedtime experience for young children.

The challenge was to create a user experience that did not deter from the original beauty and charm of Il Sung’s original artwork and simple narrative. Therefore, the use of technology needed to be carefully considered in order to remain loyal to Il Sung’s work. Our aim was to add relevant functionality that was useful for parents and comforting for their children. Anything gimmicky was strictly off brief.

Most importantly, we were not aiming to replace the parent at bedtime but attempting to foster a new, shared experience of the book to help settle young children for a good night’s sleep.

What we did
To ensure the young readers remained engaged with the story, we needed a central character to guide them through the app. By using Il Sung’s owl character on every page we were able to bring him to life as our storyteller, playfully taking the child through each of the pages. The child would be able to share the owl’s curiosity, discovering together the fascinating and beautiful animals each with their own quirks and characteristics.

Interactive touch points were developed to deepen the experience with each of these animals, and through repetition and reward we were able to maximise engagement. Repetition of the interaction allowed young users to enjoy the satisfying and soothing moments of the scene over and over again, something they relish at this age.

Reward was used subtly and appropriately within the app. By touching all the animals in […]

The Heart and the Bottle - Oliver Jeffers
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The Heart and the Bottle App – HarperCollins

The Heart and the Bottle App – HarperCollins

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The brief
Bold Creative were commissioned before the release of the iPad 1 to create a pioneering app that would bring to life Oliver Jeffers’ bestselling book ‘Heart in the Bottle’ on this new digital platform. HarperCollins wanted to deepen readers engagement with this much loved story with a level of digital interaction never seen before.

What we did
We wanted to build an app which captured the original spirit and charm of the ‘Heart and the Bottle’ but would also give the reader a fresh new experience of the story. By working closely with Oliver Jeffers we created bespoke pieces of illustration, animation, interactive tasks, discoveries and surprises on every page of the app. The beautiful illustrations were a perfect foundation on which to build this interactivity, hooking the reader in and deepening their emotional involvement with the story whilst engaging and entertaining them along the way.

Success
• The trailer for the app created a storm of activity on social media sites, generating over 50,000 hits on YouTube within days of its release and hailed as the app that “moves picture books into the digital era” (YouTube viewer)
• The Heart and the Bottle app for iPad immediately shot to the number one slot in the iPad Books category of Apple’s App Store
• Two weeks after its launch the app was named Apple iTunes Store’s ‘App of the Week’

digital disruption 01
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The Digital Disruption Project: Phase II

The Digital Disruption Project: Phase II

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Client
In-house project

Partners
Nominet Trust, Tower Hamlets Council, Demos, Wikimedia UK, Association of Chief Police Officers (ACPO)

The brief
Bold Creative found, through meeting young people for other projects, that they both trusted and used the internet more than any other generation, but were not always savvy, critical consumers of online content. They lacked digital judgement and because formal education struggles to fill their knowledge gaps, those in a position to teach these skills also lacked the training and materials to do so.

As the digital world plays an increasingly central role in how we all learn and form opinions about the world and each other, it is now critical to be able to tell the good information from the bad and to ably navigate the grey area of opinion in the middle.

What we did
Bold established Digital Disruption to create and supply tools and training that young people need to be savvier, more discerning internet users. The aim of this project was to improve young people’s digital judgement combining ‘traditional’ critical thinking skills, such as source verification, with ‘new’ knowledge about how the digital world works, such as understanding search engines and YouTube.

We:

  • Created tools through real engagement and co-creation with young people. Tower Hamlets Council was our partner for the pilot project.
  • Worked with a group of 13-19 year olds in the pilot phase to investigate how the content they saw online influenced them and shaped their opinions. Vulnerable young people from this community who were identified as ‘at risk of radicalisation’ lacked skills to challenge and disrupt extremist messages online.
  • Showed young people how to recognise and deconstruct propaganda, and therefore protect themselves against extremism. Our group of co-creators produced four films with Bold on understanding propaganda which have […]