Project Description

Private Equity Foundation

The brief
Rebrand PEF. There was a lack of understanding for what the PEF brand meant and stood for amongst it’s target audience. Bold were asked to simplify and bring clarity to the PEF brand by creating a strong brand style, devise consistent marketing messages and content that would sit under one unifying brand.

What we did
Bold carried out a series of brand strategy workshops with the PEF team. These allowed us to identify and agree PEF’s unique market positioning, target audiences, brand values and create a solid brand pyramid which would underpin all other communications.

With this brand strategy in place Bold embarked on creating a new brand design which could work across all platforms and formats. We designed the PEF website, digital mail shots, printed marketing materials, annual report, an animated ident and a short fundraising film called ‘The Lost Generation’, a documentary focusing on one individual’s transition into education and employment in the face of disadvantage made possible by PEF.

The Lost Generation film helped to raise over £1million – “Just wanted to say another big thank you for all your hard work on the film and animations. They were shown at the dinner last night and the feedback I’ve had so far was that they were very well received. I’m sure you will also be pleased to know that we raised a fantastic £1,046,070 which is amazing – the whole evening was a real success” Rhian Jones, Marketing and Communications, Private Equity Foundation.