Project Description

HarperCollins Children’s Books

The brief
Following the success of ‘The Heart and the Bottle’ app, Bold were commissioned to turn six of HarperCollins’ biggest selling children’s books into animated app products, using original illustrations. This six included ‘A Bear Called Paddington’ by Michael Bond.

In doing so, we needed to tell the story in a compelling way for touch-screen readers, but remain faithful to the charm of the reading experience that has made Paddington a national treasure.

What we did
Remaining true to the original story, we built new ways for users to engage with the app. We developed and delivered the entire app creating the concept, the user experience, design and animation, as well as the technical development and the marketing strategy for launching the new ‘Paddington Bear’ app.

This classic book has been brought to life through interactive touch points, a range of activity features were developed, whilst creating an interface and design that is sympathetic to the original illustrations.

We made technical advancements by designing a new, reusable technical framework that provides entertainment as well as integral marketing tools such as a sharing functionality e.g. ‘read and record’ function where users can record, save and share their own reading of the book using audio or video. A photo application also allows users to take a picture with Paddington and share it to their networks to win a competition with the National Portrait Gallery.

“The ‘Paddington Bear’ app is a beautiful new way for parents and children to read and experience my story together. Paddington awards it 5 marmalade chunks – and that’s out of 4! I am delighted with it.” – Michael Bond, author of Paddington Bear