What's Fufu?
Client: Channel 4 & NSPCC
Created: 3 minute animated film
Objectives
Channel 4’s youth ‘Raw Cuts’ series is a National competition in association with the NSPCC to animate hard-hitting stories about the lives and identities of 13 – 18yrs olds in the UK. From 100’s of applicants; 4 were selected to work with up and coming directors.
Strategy
Bold were selected to work closely with the NSPCC using sensitively sourced interviews of a child taken away from an abusive home and placed into the Foster care system. The resulting film aimed to provide a powerful snapshot of teenage life and create an honest insight into how she sees herself.
Creative Output
Bold created a 3 minute animated film called ‘What’s Fufu’ with Yemmi, a 16 year old from Hackney. Yemmi narrates a highly charged and emotional journey from the urban deprivation of her innercity life to new beginnings in the sunny coastal town of Bournemouth. We watch her personal account of family breakdown from remembering her happiest memory; to being told she looks like the mum - who she only remembers being angry.
“my happiest memory was tickling my dad’s feet”
In this animation we follow Yemmi’s journey and her search to reconcile her split cultural identity and express her complex feelings toward her birth mother and native Africa.
