Infection Control

Client: Barts & The London NHS Trust 
Creative: Ward Marketing Campaign 

Objectives
BLT approached Bold Creative to create a marketing campaign to raise awareness of infection control methods for both internal and external stakeholders.
The campaign was specifically targeted to be a reminder to ‘wash their hands’, adopt ‘line care best practice’ and always undertake ‘best practice in antibiotic prescription’.

Strategy
Bold worked closely with the doctors, nurses and patients alongside key members of staff from the Infection Control Team as part of the thorough research and consultation period before creating the stand-out campaign for the Trust. Waiting rooms and hospital wards are notoriously crowded with information posters and leaflets therefore the planned campaign had to behave and be seen differently from the normal information clutter.
The campaign was designed to cover The Royal London Hospital in Whitechapel, The London Chest Hospital in Bethnal Green and the St Bart’s Hospital in St Paul’s.

Output
Bold Creative produced an experiential campaign called ‘One Month to Change’ using innovative and emotionally engaging creative aimed to shift perceptions and establish personal routines in relation to infection control on patients well being.
The accessible creative included; branded colostomy bags, life-size patient vinyl mannequins, lift and oral medication stickers, branded IV drips, stop/clean/go floormats; this combined with stand out training films for staff and simple instruction based vinyls and stickers helped to enforce the key messages of the campaign
 
Wider Results

1. The campaign was installed in over 45 targeted wards across the London hospital network.
2. The combined campaign created a high saliency throughout targeting staff, patients
   and visiting families.
3. The high visibility of the campaign helped reassure the Trust was proactive about health care and creating a clean and safe environment.
4. The campaign worked activity to support the Code of Practice and Saving Lives standard
   principles.