Dillons Story
Client: Children’s BBC
Creative: 3 minute doc animation
Objectives
Bold Creative was appointed by BBC1’s Newsround to create factual animation stories to be screened on-air to highlight child poverty, which was to appeal and inform the rpogrammes' young audience.
Strategy
Following a six-month consultation process by the BBC to identify the best case studies; Bold Creative spent considerable time with Dillon and his family to fully understand and translate his story.
’The Wrong Trainers’ screened on BBC1’s Newsround on the 1st Dec 2006,
Output
Bold Creative worked with the sensitive and highly personal material to create a 3 minute innovative 2-D and 3-D animation, which told Dillon’s personal first hand account of how poverty had impacted his young life and his family.
“…we had mould on our feet; I was going to school stinking of wee. I didn’t know what a toothbrush was either…”
Wider Results
- The programme succeeded in raising awareness of poverty to the audience and has since
been regarded as a pioneer for engaging young people with factual content. - Bold Creative successfully engaged both youth and adult audiences to widespread critical
acclaim and media coverage: BBC Newsnight, The Guardian, Radio 4’s Woman’s Hour and
The Sun
Testimonials
‘The jury were unanimous in their admiration for a programme that set itself a bold and challenging objective and achieved it with stunning results. Clever animation, coupled with heart-rending real children’s voices, engaged young viewers with a child poverty message in a meaningful and relevant way’ - RTS Judging Panel. Best Children’s Programme 2006
‘Using animation has meant we can present these issues in a way that’s accessible and relevant to both young and broad adult audiences’
Bafta award winning series producer, Kez Margrie. BBC
Awards
Best Children’s Factual Programme, BAFTA
Best Childrens’s Television Programme, RTS
Best Animation Programme, Banff World Television Festival
Best TV Special and UNICEF Award, Annecy Animation Festival
Best Children’s Programme, European Broadcast Union
Mo Award, Children’s Short Film Festival
Prix Jeunesse
