Imagine
Client: BBC 1
Creative: Animated Series Title Sequence for ‘Imagine’
Objectives
BBC Factual Department commissioned Bold Creative to re-imagine the title sequence for the returning series of their flagship arts and culture programmed ‘Imagine’ narrated and presented by Alan Yentob. This refreshed look was to directly appeal to, and grow a younger audience.
Strategy
Bold Creative brainstormed and collaborated closely with Alan Yentob to generate ideas around the creative process of the mind – to distill the very essence of the word ‘Imagine’. The idea had to encompass the content of the show from musician and poet, to film maker and artist.
Output
Bold created six beautifully animated titles each visualising the birth of an idea. Far from portraying the polished end product, the creative visualised the sketchbook development process from the unassuming beginnings of a simple line or ink spot to the creation of a whole new world.
The titles were screened on BBC1 during the Winter of 2009 / 2010
